Bárbara Camean: SEO expert

Hello

SEO expert and Marketing Analyst with 8 years experience in different markets such as the UK, Germany, The Netherlands and Spain.
I have been focused on analyzing and driving SEO strategies, UX and digital marketing analysis using GA / Semrush / Sistrix / Adwords / Hotjar / Salesmananago etc
Besides I was responsible for the launch of the website decorabano.com in April 2018 coordinating the project with IT and design team.
Also in charge of coordinating todomueblesdebano.com migration to a new platform in April 2019. Currently working for 3 e-commerce platforms which are specialist in bathroom products, being responsible for the performance of all the digital channels such as SEO, SEM, Facebook, Lead Nurturing coordinating it with external agencies.
Interested and focus on expanding my experience towards another marketing fields such us SEM, Email marketing automation and improving my technical skills through GTM and learning front-end and back-end coding.
Very engaged in CRO using tools such as Hotjar or Optinmonster and also in improve my analytical skills with GA. Using all this tools I am able to drive very complete website and digital marketing reports.

My Skills

SEO

More than 5 years experience in SEO in both BTB and BTC companies. Working with tools such as GSC, Sistrix, Semrush, Screaming Frog.

User experience analysis

UX analysis with tools such as Hojtar, Clicktale and Google Analytics

Html and CSS

Basic Knowledge in HTML, CSS and Javascript..

My experience

Head of Marketing

October 2017 - July 2018

todomueblesdebano.com decorabano.com solomamparas.es

Responsible of coordination of all the performance-oriented online marketing campaigns (CRM, SEM, SEO, Facebook, Email Marketing).
Develop strategies for keyword targeting, link building, on-page optimization, landing page optimization and content marketing.
CRO, user behaviour analysis and A/B test through tools like Hotjar, Optimizely and Optinmonster
Direct collaboration with the Design and IT department to design and develop new features or functionalities according to usability guidelines / SEO directives.

SEO & Marketing Analyst - FUNDING CIRCLE

September 2014 - September 2017

fundingcircle.de fundingcircle.nl fundingcircle.uk

Develop strategies for keyword targeting, link building, on-page optimization, landing page optimization and content marketing.
Drive A/B test analysis using Optimizely/Optimonk.
User behavior analysis with Clicktale.
Perform website analysis, crawlability, site architecture and website performance for Netherland, German websites.
Deploy SEO best practices across all departments, collaborating with team to ensure alignment across teams/countries.

Junior Marketing Manager - Cupon.es

January 2013 - March 2014

cupon.es

Promote Onsite and Offsite activities and also the interactions that build ranking, profile and traffic.
Analysis of the main competitors for Spain and Latin America, designing the strategic to carry on in the different countries.
Develop and implement the strategy for the spanish web, Onsite improvements and branding strategies to optimize existing content and uncover new opportunities.
Contact with another webs to create afiliate networks and supporting the Content and Sales Team.

My education

GTM Certificate

Google Tag Manager Course (120 hours).

Master Degree in International Trade and Business

International Trade, Marketing, Business and Logistics. I acquire knowledge related with international business, finantial and derivates products, international marketing (market studies and product marketing) English business and Logistic. (700 hours)

Online Marketing Course SEO / SEM

Concave Collage (168 hours).

Bárbara Cameán

SEO especialist & Marketing Analyst